The transformation of Georgia’s tourism sector: Economic impact and strategic challenge
Keywords:
transformation, tourism sector, strategic challengeAbstract
This article examines the evolution of Georgia as a leading tourism destination in the Caucasus region. It analyzes the transition from a post-Soviet recreational model to a diversified international hub, highlighting the economic contributions, the role of state policy, and the emerging challenges of sustainability and over-tourism.
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Hall, D. R. (2018). Tourism and Geopolitics: Issues and Concepts from Central and Eastern Europe and the Former Soviet Union. CABI Publishing. (В книге подробно анализируется трансформация туризма в Грузии как инструмент мягкой силы).
Kutubidze, M., & Khvadagiani, L. (2020). Sustainable Development of Botanical Gardens in Georgia: Challenges and Perspectives. Journal of Environmental Management and Tourism, 11(4), 856-864. (Исследование посвящено балансу между наукой и туризмом в садах Тбилиси и Батуми).
National Statistics Office of Georgia (Geostat). (2023). Tourism Statistics Report: Annual Publication. Tbilisi: Geostat. (Официальные данные по вкладу туризма в ВВП и структуре туристических потоков).
Tarkhnishvili, D. (2014). Historical Biogeography of the Caucasus. Elsevier Science. (Научный труд, объясняющий уникальность флоры, представленной в ботанических садах Грузии).
World Tourism Organization (UNWTO). (2021). Georgia: Country Profile and Tourism Development Strategy 2025. Madrid: UNWTO. (Стратегический документ, описывающий переход Грузии к модели качественного и устойчивого туризма).
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